AdImpact recently reported that political ad spending for the 2026 cycle is nearing $1.1 billion. At first glance, such a robust figure feels encouraging. That optimism quickly fades when you see how the dollars are being distributed, allocations that don’t align with fact-based thinking or today’s media realities. The expected […]
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Radio: The Home Field Advantage
Live sports are still king. They’re one of the last true “appointment” events left in media, and the demand only continues to grow. But here’s the big shift: while sports content is sprinting away from linear TV and onto streaming platforms, radio is holding tight to the most loyal, most […]
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