In the Virginia Beach–Norfolk–Hampton Roads area, media and advertising play out against a unique backdrop. This coastal region – the 34th-largest market in the U.S. by population – boasts a highly diverse audience and a strong local identity. More than 21% of Virginia’s population lives in Hampton Roadsmedia.hamptonroads.com, including one […]
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As Marketing Directors and local business owners face increasing pressure to deliver stronger ROI and clear attribution, Max Media has observed a powerful synergy when combining traditional AM/FM radio with targeted digital marketing. The latest industry insights confirm what Max Media’s experience has shown: integrating broadcast radio with digital strategies […]
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In today’s multifaceted marketing landscape, integrating traditional media like AM/FM radio with digital strategies has proven to be a potent combination for advertisers. This synergy not only amplifies brand reach but also enhances engagement and conversion rates. The Power of AM/FM Radio in Advertising AM/FM radio continues to be a […]
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Despite the rise of digital streaming, traditional radio continues to dominate ad-supported audio listening—whether at home, at work, or on the road. According to Edison Research’s 2024 Share of Ear report, AM/FM radio accounts for nearly 90% of ad-supported in-car listening, proving its staying power even among younger audiences like […]
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In an era where traditional television and cable subscriptions are experiencing a decline, AM/FM radio continues to assert its dominance as America’s leading mass reach medium. Recent studies highlight that radio not only surpasses television in weekly audience reach but also maintains its relevance across various demographics and listening environments, […]
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