When advertisers begin planning for football season, television is often the first medium that comes to mind. It delivers the action, the replays and the spectacle of game day. But brands that invest only in television may be overlooking some of the most passionate, influential and commercially valuable fans in […]
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AdImpact recently reported that political ad spending for the 2026 cycle is nearing $1.1 billion. At first glance, such a robust figure feels encouraging. That optimism quickly fades when you see how the dollars are being distributed, allocations that don’t align with fact-based thinking or today’s media realities. The expected […]
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A new study of 1,000 U.S. adults conducted by MARU/Matchbox and commissioned by the Cumulus Media | Westwood One Audio Active Group confirms what many marketers are beginning to realize: ad-supported audio is the most powerful way to reach both active and passive job seekers. According to the December 2024 […]
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In an era where traditional television and cable subscriptions are experiencing a decline, AM/FM radio continues to assert its dominance as America’s leading mass reach medium. Recent studies highlight that radio not only surpasses television in weekly audience reach but also maintains its relevance across various demographics and listening environments, […]
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