When advertisers begin planning for football season, television is often the first medium that comes to mind. It delivers the action, the replays and the spectacle of game day. But brands that invest only in television may be overlooking some of the most passionate, influential and commercially valuable fans in […]
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It’s a fascinating time to be in marketing. We live in an era where a portion of the population believes the Earth is flat because someone with a ring light and a strong opinion said so. Entire belief systems can be built on shaky evidence, stitched together with confidence and […]
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For years now, the story of media has been framed the same way. Streaming is the future.Algorithms are smarter than broadcasters.Personalization will replace mass media. The narrative has been repeated so often that it has hardened into conventional wisdom. But when you step back and look at the data, something […]
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Every single day, 87% of Americans are unknowingly connected to a driving force that advertisers can measure with the simplest of metrics: The sharp cha-ching of the cash drawer sliding open.The familiar zzzzt-zzzzt of a receipt rolling out.The soft whoosh and confirming tone of a sale complete. Every day across America, the day begins in a […]
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Radio isn’t just holding its ground; it’s fueling the entire audio economy.Fresh data from Nielsen proves what broadcasters have always known: when radio is in the mix, every campaign performs better. More reach. More resonance. More ROI. During the RAB’s “Tune Into Growth” webinar, part of its One Voice for […]
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AdImpact recently reported that political ad spending for the 2026 cycle is nearing $1.1 billion. At first glance, such a robust figure feels encouraging. That optimism quickly fades when you see how the dollars are being distributed, allocations that don’t align with fact-based thinking or today’s media realities. The expected […]
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A new study of 1,000 U.S. adults conducted by MARU/Matchbox and commissioned by the Cumulus Media | Westwood One Audio Active Group confirms what many marketers are beginning to realize: ad-supported audio is the most powerful way to reach both active and passive job seekers. According to the December 2024 […]
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New Insights from Peter Field and Real-World Success Stories A local advertiser recently asked, “What’s the business case for AM/FM radio advertising?” Over the past decade, a wealth of marketing research has made the answer clear: radio remains a powerful tool for building local businesses and national brands. The Case […]
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In today’s multifaceted marketing landscape, integrating traditional media like AM/FM radio with digital strategies has proven to be a potent combination for advertisers. This synergy not only amplifies brand reach but also enhances engagement and conversion rates. The Power of AM/FM Radio in Advertising AM/FM radio continues to be a […]
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Despite the rise of digital streaming, traditional radio continues to dominate ad-supported audio listening—whether at home, at work, or on the road. According to Edison Research’s 2024 Share of Ear report, AM/FM radio accounts for nearly 90% of ad-supported in-car listening, proving its staying power even among younger audiences like […]
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