Radio isn’t just holding its ground; it’s fueling the entire audio economy.Fresh data from Nielsen proves what broadcasters have always known: when radio is in the mix, every campaign performs better. More reach. More resonance. More ROI. During the RAB’s “Tune Into Growth” webinar, part of its One Voice for […]
Read More
AdImpact recently reported that political ad spending for the 2026 cycle is nearing $1.1 billion. At first glance, such a robust figure feels encouraging. That optimism quickly fades when you see how the dollars are being distributed, allocations that don’t align with fact-based thinking or today’s media realities. The expected […]
Read More
Live sports are still king. They’re one of the last true “appointment” events left in media, and the demand only continues to grow. But here’s the big shift: while sports content is sprinting away from linear TV and onto streaming platforms, radio is holding tight to the most loyal, most […]
Read More
A new study of 1,000 U.S. adults conducted by MARU/Matchbox and commissioned by the Cumulus Media | Westwood One Audio Active Group confirms what many marketers are beginning to realize: ad-supported audio is the most powerful way to reach both active and passive job seekers. According to the December 2024 […]
Read More
In the Virginia Beach–Norfolk–Hampton Roads area, media and advertising play out against a unique backdrop. This coastal region – the 34th-largest market in the U.S. by population – boasts a highly diverse audience and a strong local identity. More than 21% of Virginia’s population lives in Hampton Roadsmedia.hamptonroads.com, including one […]
Read More
As Marketing Directors and local business owners face increasing pressure to deliver stronger ROI and clear attribution, Max Media has observed a powerful synergy when combining traditional AM/FM radio with targeted digital marketing. The latest industry insights confirm what Max Media’s experience has shown: integrating broadcast radio with digital strategies […]
Read More
In today’s multifaceted marketing landscape, integrating traditional media like AM/FM radio with digital strategies has proven to be a potent combination for advertisers. This synergy not only amplifies brand reach but also enhances engagement and conversion rates. The Power of AM/FM Radio in Advertising AM/FM radio continues to be a […]
Read More
Despite the rise of digital streaming, traditional radio continues to dominate ad-supported audio listening—whether at home, at work, or on the road. According to Edison Research’s 2024 Share of Ear report, AM/FM radio accounts for nearly 90% of ad-supported in-car listening, proving its staying power even among younger audiences like […]
Read More
In an era where traditional television and cable subscriptions are experiencing a decline, AM/FM radio continues to assert its dominance as America’s leading mass reach medium. Recent studies highlight that radio not only surpasses television in weekly audience reach but also maintains its relevance across various demographics and listening environments, […]
Read More