It’s a fascinating time to be in marketing. We live in an era where a portion of the population believes the Earth is flat because someone with a ring light and a strong opinion said so. Entire belief systems can be built on shaky evidence, stitched together with confidence and […]
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For years now, the story of media has been framed the same way. Streaming is the future.Algorithms are smarter than broadcasters.Personalization will replace mass media. The narrative has been repeated so often that it has hardened into conventional wisdom. But when you step back and look at the data, something […]
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